Designed at Clever Creative
Graphic Style Development
Dermalogica is best known as a high-end skincare product line, but the brand encompasses so much more. Through their Financial Independence Through Entrepreneurship (FITE) program, Dermalogica provides small loans and resources to women worldwide who are starting small businesses, helping them overcome barriers to financial independence.
Beginning with a wealth of statistics about the economic obstacles facing women across the globe, I consolidated the data to distill the strongest possible narrative. We created a moodboard to guide the graphic development, established typographic styles to ensure clear hierarchy, then illustrated the information to maximize its impact.