Designed at Clever Creative


Photography and Image Manipulation
Illustration and Lettering
Page Layout and Design


The scope of this project was broad, and we enjoyed the process of immersing ourselves fully in the brand. The major phases included: (1) generating new brand assets, (2) designing a content guide for third-party publishers, and (3) creating an asset guide as an index for all 2014 brand assets.

Ever After High (EAH) revolves around the students, faculty, and staff at the titular high school, all of whom are related to mythological or classic fairytale characters and have appropriately punny names and abilities (e.g., Ashlynn Ella, daughter of Cinderella, who’s completely obsessed with shoes). 

Mood board & Asset Creation

EAH has a collage-like look and feel with many layers of textures, patterns, and decorative elements. We first assembled large mood boards with distinct themes to guide the process. Then we had a lot of fun digging through craft stores and flea markets collecting vintage curios, fabric embellishments, and anything else we could use to make official brand assets.

Content & Asset Guides

The guides prioritized legibility while maintaining the colorful, layered look of the brand. The printed version was hand-bound by Bella Betiato.